Monday, December 20, 2010
Post One Hundred and Three: Boys and Girls.
Generally speaking, when male mourners make funeral arrangements their decisions are based on the availability of funds and the ease and effectiveness of procedures. It's not surprising really, but women focus their decision making on emotional connections and sentimentality.
Women often say things like "We'll select a flower arrangement to match the coffin, to match the dress that Nan/Mum/Hildeberg is wearing...of which was her favourite colour in 1985 and was the colour of the bridesmaids dressing at the wedding....." and so on and so on. I think it's nice that the ladies seem to ride the funeral personalisation band wagon. It makes things all the more interesting, but is it interesting for me just because I'm a woman (and a funeral director at that)?
Death is a non selective process, as in death gets us all at some stage, so we have a pretty good sample for a study on buyers choice patterns. Our 'customers' come from all religions, nationalities, classes and orientations, yet it really does seem as though when it comes to planning funerals the boys rush in and out and the girls stay and play for hours.
Is this the groundbreaking discovery that women are more at ease about and around death than men, or is it that dudes just don't really seem to be excited about flowers and frills? Interesting...